With the global enterprise cloud services market poised for explosive growth – CAGR of nearly 24 percent through 2020 – it’s no surprise to see action in this arena heating up. Major players are claiming their seats at this “hot” table; Google (News - Alert) in particular is doubling down and with its chips on the table is ready to cash in.
This week, the Internet behemoth announced Tariq Shaukut as the new president of enterprise sales. Shaukut’s responsibilities include driving sales for enterprise apps, cloud services and devices. Shaukut brings with him seven years of experience as a partner at McKinsey & Company (News - Alert), and most recently he served as head of sales, distribution, marketing, analytics, commerce and gaming for Caesars Entertainment Corp.
In addition to Shaukut, a couple weeks backs Google shuffled its enterprise deck with Amit Singh leaving his role as president of Google for Work, moving on to head business and operations for Google’s growing virtual reality division.
While a few short years ago the cloud appeared as somewhat of a gamble, Google’s recent addition is no roll of the dice. Over the past few months, we’ve witnessed it display its urgency to join the fray with a raft of acquisitions. As Google charges into the enterprise cloud, it continues to stack the deck in hopes of cashing in big.
The benefits of the cloud are widely known, as Research and Markets explains in its recent report, “The high demand for cloud computing services is attributed to their low costs and high reliability.”
I’m not saying that Google is holding pocket aces, but it is certainly fair to say it has a strong hand. If I were a betting man – which I am – I know where my money would be. How about you?