Enterprise Cloud Outfit Zyme Ups CDM Game

July 01, 2016

By Maurice Nagle - Web Editor

Enterprise cloud solutions have reached the mainstream, with solutions to support your CRM or IT operations as a whole that are here to stay.  These “as-a-service” offerings provide the opportunity to modernize workflows, improve efficiency and overall performance. And, as firms large and small seek advantages on the competition, actionable data is leading the way – especially when it comes to channel management.

"Even in this era of data-driven decisions supported by ERP and CRM systems, companies leave a lot of money on the table by failing to leverage comprehensive and up-to-date channel data. From channel marketing to incentive payments to inventory management, global enterprises have the opportunity to create enormous value by integrating decision-grade channel data into a wide range of business processes,” explained Gerry Murray, Research Manager, IDC (News - Alert).

Today, Zyme, best known for its channel data management (CDM) unveiled the zyme platform 3.0, a robust cloud-based platform posed to power the New Smart Channel (SM). The new release brings with it a multitude of SaaS (News - Alert) applications as well as a broad partner ecosystem to aid enterprises with optimizing distribution channels by leveraging actionable intelligence.

"The zyme cloud platform 3.0 makes our proprietary technologies and comprehensive content libraries, including more than 1.5 million channel partners and the largest directory of products and retailers, available to customers through a modern, scalable, SaaS platform. Global enterprises have immediate access to complete, accurate and timely data from resellers and distributors to unlock the enormous value that had previously been trapped in the channel due to inefficient and outdated reporting systems and processes,” noted Chandran Sankaran, Zyme CEO.

The cloud platform collects raw data from the partner ecosystem, leverages proprietary tech and its content libraries to provide dashboard displays of actionable intelligence. Zyme 3.0 also seamlessly integrates with a customers’ business systems in place, which provides added visibility into channel operations and aid in preventing millions, if not billions of dollars lost to poor channel management annually.

The enterprise invests a great deal in the distribution channel, and an exceptional CDM solution keeps the company in tune with retailers, e-tailers, resellers and distributors with timely and accurate data to ensure educated, data-driven decisions that result in a serious ROI.

Edited by Stefania Viscusi